- Trademark and brand strategy consultation
- Pre-application search and registrability study
- Registration and renewal prosecution
Signs can be registered as trademarks in China if they have distinguishable characteristics based on words, letters, devices, numerals, three-dimensional signs, colors or sounds – or the combination of these signs.
A trademark registration is valid for ten years starting from the date of registration and can be renewed indefinitely, each time for ten years. Where a registrant intends to continue to use the registered trademark beyond the expiration of the validity period, an application for renewal of the registration shall be made within 12 months before the said expiration. Where no application therefore has been filed within the said period, a grace period of 6 months may be allowed. If no application is filed at the expiration of the grace period, the registered trademark shall be canceled.
Where any foreign citizen or enterprise applies for registration of a trademark in China, the application shall be handled in accordance with any agreement concluded between the country to which the applicant belongs and China, any international treaty to which both countries are parties or any principles of reciprocity.
Any foreign applicant intending to apply for registration of a trademark (or to deal with trademark related matters) in China should entrust an agency that has the trademark agency qualification recognized by the State to act as his/its agent.
A registered trademark is protected in respect of the goods/services registered, unless it is recognized as well-known trademark.
The following acts are considered trademark infringement: